GI-Metal Products

Image of various GI-Metal Products

GI-Metal’s history began in 1986, at a small blacksmith’s workshop, in the heart of Tuscany, Italy.  They have expanded and are based in Montale, in the province of Pistoia, with two subsidiaries (one in Chicago, United States, the other in Curitiba, Brazil). 

Almost 40 years later, they have become an industrial company capable of manufacturing over 1,000 different products, which are exported worldwide, wherever people eat pizza. GI-Metal are a world leader in the production of pizza peels and pizzeria utensils, a point of reference for professionals and amateurs alike, in Italy and abroad both for professionals and anyone else

GI-Metal’s mission is work alongside professional and amateur pizza makers, understand their needs and issues and develop solutions aimed at making their daily work better and easier.

“The opinions of pizza makers is essential to designing our products. GI-Metal products are the result of listening to pizza makers and figuring out their requirements. When we know what they need, we can increasingly fine-tune our professional instruments for pizzerias.”

Marco D’Annibale, CEO GI-Metal

Wood Fire Land are pleased to offer a large range of GI-Metal products which includes tools and accessories, such as:

  • delivery peels
  • turning peels
  • brushes & replacement brush heads
  • small wares
  • stands & brackets
  • thermal delivery bags

Hopefully most of your questions about the GI-Metal products we stock will be answered in the below FAQ.

We want to make sure you get the right GI-Metal products for your oven and are available to discuss in order to help you tease out the answer.

Please contact us via email or phone (+353 87 224 9190) if you require assistance with choosing any of the GI-Metal products from their range we stock.


  • Maximum smoothness: very low friction. The holes are blunted and rounded at the cutting ends, so that even moister dough slides in a trouble-free way. 
  • Lightweight: the perforated blade has less material and therefore weighs less. 
  • Less smoke: less flour burning means less smoke in the room. 
  • No more burns or bitter tasting pizza: burning flour below the pizza creates black burns and makes it taste bitter. 
  • Cleaner: less burnt flour in the oven means less need to clean the surface.
  • The rectangular peel is the traditional choice: it features a larger contact surface with the pizza on the front side, due to its milling. 
  • The round peel features a widened runner with a smooth and regular milling on a wide extension of the curvature and allows the pizza maker to take the pizza from the side, and not only from the front of the peel. Plus, having no corners makes it easier to place the pizzas next to each other inside the oven, to correctly move them.

What are the pros and cons of the different materials which a pizza peel is made of? Let’s take a closer look:


Unlike wood, steel peels last longer and are smoother and sturdier: they are capable of withstanding impact between the work surface and the oven. On the other hand, their specific weight is heavier than aluminum. The steel used for GI-Metal pizza peels is strictly stainless, of European origin, with a low percentage of nickel in order to respect those who suffer from allergies. 


GI-Metal pizza peels are mainly made of anodised aluminium. Anodising is a chemical process on aluminum enhancing the natural properties of the raw material, with the following advantages: 

• Greater resistance to corrosion 
• Harder surface 
• Better resistance to wear and abrasion 
• Gives the peel a pleasant appearance, uniform and long-lasting

Ever-growing market requirements led us to be specialised in these studies, which after years of extensive research, analyses and tests, we meet the demand with different types of anodising: 

Neutral Anodising: Azzurra, Napoletana, Alice
Hard Anodising: Carbon, Evoluzione
Golden Hard Anodising G.H.A.: Gold