Welcome to Wood Fire Land

Established in 2013 on the back of a passion for all things wood-fired we’ve now accumulated extensive experience in our chosen areas of activity.

We’ve built ovens, cooked with them, demonstrated and installed them in some of Ireland’s top commercial kitchens as well as introducing hundreds of homes around the county to the joys and ease of use of our ovens. To date, hundreds of satisfied customers have taken this journey with us.

We’re the go-to Irish experts for all your wood-fired and associated needs. As sole distribution partners of Forni Valoriani of Tuscany we strive to extend that partnership to our customers with a dedication to service, an enthusiasm to share our knowledge and a willingness to go the extra mile.

The range of accessories from Lodge Cast Iron from the USA and GI Metal, the global leaders in pizzeria tools and associated equipment compliment our offering. Whatever the question, ask us, we’ll know.
Simply the best wood-fired ovens available in Ireland in terms appearance, cooking performance, build quality and life expectancy.

Want to know more? Get in touch now for a free consultation call with Peter

The Valoriani Story

Refrattari Valoriani have been manufacturing refractory products since 1890 from their base near Florence in the heart of Tuscany. Now in the 5th generation of family ownership and management, they continue to set the standard to which all others aspire.

Since developing the world’s first modular, self-assembly kit ovens, Valoriani have become an internationally recognised brand on the global stage. A Valoriani oven will perform flawlessly, day after day, for decades of reliable operation.

All the clay and stone elements of Valoriani ovens are manufactured in house from first principles using only premium quality, food safe and carbon neutral raw materials. All assembly and manufacturing is carried out on site and under the direct supervision of the Valoriani family.

Whether you’re proposing a serious commercial venture or wish to cook with fire at home we will deliver. Our solutions promise a product with which you will enjoy years of reliable, professional performance or guaranteed entertainment at home for you, your friends and your family. All of our ovens can be both gas and wood fired and we also offer innovative technologies to ensure premium quality production to the commercial user day after day. In the commercial space, we offer only SPITFIRE gas burners. Specifically designed for commercial pizza ovens. SPITFIRE is proven to be efficient, controllable, economical and safe. Over the long time and in all circumstances, look for the world famous “V” of Forni Valoriani.